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Riding on the coat-tails, shall we say, of the World Cup pop-up shop fever, Rapha-Cycle Club will pop-up on the Bowery in celebration of the Tour de France. Opening on July 3rd, the Rapha-Cycle Club will grace a locale on on Bowery and Great Jones Street for three-months. Along with offering Rapha cycling wear, the pop-up shop shop will hold live screenings of the Tour de France, serve Third Rail Coffee brew, and offer an exhibition celebrating 100 years of the Tourmalet, which is one of the most famous climbs in the race. The pop-up aims to offer a club-like atmosphere for biking enthusiasts and also plan group rides. Come July, looks like the Bowery sports related pop-ups will be swapping out Umbros for some padded biker shorts.
· Coming Soon: Rapha Cycle Club at 352 Bowery [Bowery Boogie]
· Rapha Cycle Club NYC [Official Site]
· Rapha [Official Site]