Stupidity Wins

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Diesel's "Be Stupid" ad campaign just took home the Grand Prix for outdoor advertising from the Cannes Lions International Advertising Festival. "How many global brands would have the guts to do this?" asked jury president Tay Guan Hin before mooning a starving mountain lion from the handlebars of a friend's motorbike. [AdAge]