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E-Reader Price War Commences

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Buckling under the pressure of competition, Barnes & Noble and Amazon have dropped prices on their respective e-readers. Barnes & Noble started the price war by slashing the Nook price by $60 to $199, then Amazon fired back with a bigger $70 reduction to $189 for the Kindle. Further sticking it to the others, the Nook will be released in a cheaper wi-fi version at a relative bargain of $149 later this month (available at Best Buy). Competition is rife from makers like Sony and another Goliath company, whose products have e-reader capability (and so much more). We have a feeling that this announcement will be just a blip on the radar come Thursday when said Goliath company will unleash an updated product to the masses. [NYP]