/cdn.vox-cdn.com/uploads/chorus_image/image/45446688/2010_06_torsowatch.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The weatherman predicts that today will be one of the hottest that New York City has seen thus far this year; how fitting, considering that it's also the official first day of summer.
Although the heat significantly thinned the Soho shopping crowds over the weekend, there's at least two people celebrating the summer solstice: the hunks who hang out at the entrance of Hollister. They've changed their boardshorts, applied more zinc oxide to their noses and busted out the flip flops.
Now, instead of asking Hollister "where's the beef," we're wondering "where's the customers?"
· The Beefcake is Back at Hollister Soho [Racked NY]
· Hey Soho Hollister... [Racked NY]