Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Today, Kenneth Cole launches an online custom t-shirt shop where 100% of net proceeds will benefit AWearness, Cole's non-profit to aid the Gulf Initiative. For just $35, altruistic shoppers can customize their own tee with a choice of 12 Cole-coined catchphrases, 12 colors and 3 different graphics. The shirts can be purchased through Kenneth Cole's Facebook page and the shop is open through July. Cole is utilizing the full power of social media by also holding a Twitter contest. Once a day for the next five days, 20 randomly selected people who re-tweet Cole’s message will also have a chance to win a free tee. There are over 100 customizable options for the tees, so why not do both?
· Buy a Kenneth Cole T-Shirt, Help the Gulf Area Clean-Up Efforts [Racked National]
· Not Spilling It [WWD, subscription req'd]
· AWearness T-shirt Shop [Facebook]
· Kenneth Cole AWearness [Official Site]