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It's sports store week on Racked NY! The New York Observer hears that House of Hoops, a basketball-themed concept shop from Nike and Footlocker, just signed a lease for a five-story building on 34th Street between Fifth and Sixth. This will be the second House of Hoops for New York—the first opened in Harlem in 2007.
· House of Hoops Temple Coming to Herald Square [NYO]
· Now Open [Racked NY]
· Battle of the World Cup Pop-Ups: Umbro Hits the Lower East Side [Racked NY]