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A Return to LES For Pride Hunting, Italian Brunching and Soccer

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Welcome to Drunk Shopping, our feature celebrating the time-honored tradition of getting totally wasted while the sun's still shining before buying a bunch of debatably useful stuff that the sober you would be too timid or too restrained to take home. Each Friday we'll cobble together a new itinerary starting you off with a boozy Saturday or Sunday brunch before meandering through a few neighboring retailers and happy hours notable for seasonal specials, limited time availability, fantastic deals, recent openings, or new shipments.

Happy Summer—let's get trashed! This weekend we make our triumphant return to the Lower East Side for an all-kinds-of epic Drunk Shopping itinerary that manages to celebrate both Gay Pride and the World Cup under the sun (and under the influence). We'll start off at Tre. This tiny trattoria offers a fixed brunch menu that puts an Italian spin on New York's Official Meal. For $19.95 get a broccoli rabe and sausage frittata or something like huevos rancheros but made with smoked mozzarella, plus bottomless champagne and champagne cocktails. Stop only after a premature champagne hangover kicks in (or your 90 minutes is up and they need your table), then get shopping.

A few blocks east hit Dijital Fix on Clinton Street. A Williamsburg mainstay, the toy shop for techies just opened this second location today—and it's a doozy. Bigger, better, faster, more, with a massive gallery space fashioned from found wood; they even have an-attached-and-opening-soon bar up their sleeves (Drunk Shopping just gets easier and easier). Just steps south another new shop awaits: Ferality Show. The boutique carries high-end street wear and international contemporary labels for men and women and if nothing else offers a chance for the anti-techies in your crew to recover from that Dijital Fix visit. Then, around the corner find Umbro's World Cup pop-up at Alife Rivington Club. What better way to celebrate the seemingly universal and brand new obsession with soccer before it inevitably wanes when the World Cup is over and/or the American team starts sucking again?

Soccer and gadgets—what's a clotheshorse to do? The answer, my friend, is at Piano's. They open at 2pm and Happy Hour starts at 3pm when frozen margaritas are just $4. With a price tag like that it's always Cinco de Mayo. Just don't forget a pit stop before heading on out.

From Piano's you can head north on Orchard Street for the Imilla Road pop-up shop that bows on Sunday. The shop offers flouncy feminine fashion from independent New York designers at populist prices. It's a can't lose. For more bargains, Antonio Azzuolo is holding a menswear sample sale and Everybody's Going to Heaven is a new spot for vintage. Of course, bargains are relative. Antonio Azzuolo's menswear is pretty high-end. Blazers can run $2500; they're now marked down to $650. And Everybody's Going to Heaven is truly a boutique—crisp, clean, and curated—so you won't find Salvation Army prices. However, you will find an immaculate and on-trend mix of vintage womenswear and unisex pieces.

Now, if it's Saturday, why not head south to the Hester Street Fair? Located in Seward Park, the flea is a haven for great food, hand-made jewelry, vintage clothing, and all kinds of locally-crafted everything. Plus, this weekend they're launching a four-farm green market and holding a Pride Goes East Scavenger Hunt celebrating, well, Pride. Sign up at the Lower East Side BID table between 1pm and 4pm before following clues to various mystery spots in the Lower East Side and the East Village. Answer a riddle or complete a task at each stop before finding the end. The winner will be named King or Queen of the East Village! And, there are even prizes for losers! Could be fun.

Who's thirsty? $3 wells await at Home Sweet Home. Bonus points for being underground and dark as night—we can only handle the sun for so long.

Enjoy! And please do share your Drunk Shopping tips, tales, and war stories in the comments!

· 'Burg Electronics Shop Launches Ambitious LES Expansion [Racked NY]
· Ferality Show Boutique Roams Onto Clinton Street [Racked NY]
· Battle of World Cup Pop-Ups: Umbro Hits Lower East Side [Racked NY]
· Imilla Road to Pop Up With Cute Frocks on Orchard Street [Racked NY]
· Dealfeed: Antonio Azzuolo [Racked NY]
· New LES Vintage Shop Is, In Fact, Fashion Heaven [Racked NY]
· Hester Street Fair [Official Site]
· Pride Goes East Scavenger Hunt [Official Site]
· Drunk Shopping [Racked NY]


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