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World Cup Shop Play Beautiful Has Disappeared, But It'll Be Back

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The buzzing of vuvuzelas has gone silent on Mulberry Street: Just as quickly as temporary World Cup store Play Beautiful popped up, it popped back down, replaced, says NYC the Blog, by some sort of Mercedes-Benz installation. According to the folks at Openhouse Gallery, which owns the space, the disappearance is only temporary. Mercedes used the spot for a private event, but starting this Sunday the spot will be restored to its brief former soccer-obsessed glory.

From June 20th through July 11th, you'll be able to browse World Cup gear from Adidas, Nike, Umbro, and Puma and snack on themed refreshments like "world cupcakes," but the real appeal is the stadium seating, from which you'll be able to watch matches live. It's all open to the public, but you have to make reservations— head to Play Beautiful's website to sign up.
· Update On World Cup Pop Up At Open House; 201 Mulberry Street [NYC the Blog]
· Play Beautiful [Official Site]
· RackedWire: Nolita's World Cup Pop-Up [Racked NY]

Play Beautiful

201 Mulberry Street, New York, NY