Burberry Brit Continues Quiet Invasion, Striking the West Village

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Burberry Brit's First Manhattan Location on Madison Avenue

After staking its claim on Madison Avenue and the Upper West Side, Burberry Brit is now conquering the West Village. The brand just signed a lease on a 1,800 square foot space on the corner of Bleecker and Charles, toppling antiques shop Les Pierre Antiques in the process. In a recent flurry of old time bookstore and antique shop closings, much there was much speculation as to what high-end store would land in this space.

To no surprise, Burberry Brit paid a premium in rent on this 10-year lease and the new storefront is expected to open its doors in November. This is a pretty fast, but extremely under the radar Manhattan roll out of the more contemporary (cheaper, but not so cheap really) Burberry line. The Burberry Brit Madison Avenue store was unveiled in November 2009 and Columbus Avenue quietly opened its doors just last month. We wonder if the Bleecker Street Brit will open with much fanfare, but then again with the neighborhood saying goodbye to old mainstays making room for these deep-pocketed glossy boutiques, perhaps a quiet entrance would be more appropriate.
· Brits Outs Antiques on Bleecker [Crain's New York]
· Burberry Brit Quietly Debuts on Columbus Avenue [Racked]