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L.A. Label Velvet Arrives at Uniqlo Tomorrow. Are People Excited?

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Image via <a href="http://www.style.com/stylefile/2010/06/uniqlos-la-story/">Style File</a>
Image via Style File

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Tomorrow, Uniqlo launches its second collaboration of the summer, a line of laid-back, slouchy pieces from California label Velvet. Uniqlo's last collab, with Brooklyn-based fashion bears Costello Tagliapietra, was a runaway success, but we're not sure Velvet will be quite as big. For one thing, both the aesthetic and the references seem very California. Explains Style File:

Slouchy henley tanks, tunic dresses, stretched-out tees, and throw-on harem-style sweat pants are all part of a collection that, Spencer says, is divided into four groups to reflect four different L.A. spots—the Hollywood Roosevelt, Rodeo Drive, Venice Beach, and Point Dume (past Malibu).
Will New Yorkers want harem pants that remind them of Point Dume if they don't even know where Point Dume is? Also, while the Costello Tagliapietra line earned early buzz because was a bit of a departure for Uniqlo, the Velvet collection focuses on basics—traditionally the Japanese fast-fashion brand's wheelhouse, and much less exciting. Then again, Uniqlo almost always does things right. Even if the Velvet collab doesn't incite consumer frenzy, it'll probably sell.
· Uniqlo’s L.A. Story [Style File]
· Afternoon Update: Still Some Costello Tagliapietra Left at Uniqlo [Racked NY]
· Uniqlo Shows Some California Love By Teaming With Velvet [Racked NY]

Uniqlo - Soho

546 Broadway, New York, NY 10012 Visit Website

Uniqlo

546 Broadway, New York, NY