Countdown to Forever 21's Times Square Domination Begins Now

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The giant LCD display above the Forever 21 That Ate Manhattan jolted to life this morning, revealing its true purpose to all of Times Square. Turns out it's a clock counting down the days, hours, minutes, and seconds until the fast fashion chain officially opens in the former home of the Virgin Megastore. With some 9 days and 23 hours left to go when the photo above was taken this morning, we're assuming that Friday, June 25 is the day Times Square will change forever. Bonus intel: Our spies tell us that everything inside the store is white, including the chandeliers hanging from the ceiling over the escalators to the lower levels.
· Harbinger of Massive Forever 21 Appears Above Times Square [Racked NY]
· Monster Forever 21 Takes Form in Times Square [Racked NY]
· 2RackedWire: Times Square's Virgin Megastore Gets Axed This April [Racked NY]