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Cynthia Rowley Spring '11 Goes Mobile

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It's Pre-Collection presentation time for the fashion industry and in a move of extreme efficiency, Cynthia Rowley is bringing her upcoming Resort 2011 line straight to the editors via a van full of eight models ("nine if one drives"). The plan is to make their way through the city and have the models strut the looks guerilla-style (we're having a bit of Kell on Earth/DKNY cozy sweater video deja vu) for the editors gathered on the sidewalks in front of the major fashion houses. The Tuesday, June 15th itinerary for the one-hour visits (and presumably taking midtown traffic into account) is: 1pm at Condé Nast HQ at 4 Times Square, then 3pm Hearst Towers and 5pm the Time Life Building. Plan your work breaks accordingly. [WWD, subscription req'd]