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Want to be the face of flowy feminine line Callalilai? Also, want $750? In the best contest we've heard about in ages, the label is asking fans to send in pictures of themselves in their favorite Callalilai outfits. Starting June 4th, they'll put the photos to a vote on their website, and they'll announce the winner at their "toute premiere" party at the 827 Broadway store on June 8th. Even if you don't win, you might get $400 (for second place), $250 (for third), or a gift bag (for voting.) Email photos to info@callalilai.com. (NB: The Callalilai folks email to point out that the prizes are all in store credit.) [Callalilai]