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Gownless Chelsea Gap Tries to Celebrate the American Woman

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In an effort to commemorate the Gap's collaboration with the Met for their Costume Institute's exhibit on the "American Woman," the Chelsea store has designed its window displays around American fashion eras past. In theory, this idea is great. In practice, not so much. While the store is at an obvious disadvantage without any actual historic costumes—or the Gap-commissioned gowns stars wore to the Met Ball—they didn't make much effort to substitute anything else.

Each window says "American Woman" in blue letters. Underneath that is the title of a fashion era, and under that are the years it took place—which is a good thing, because the clothing on the mannequins within is so bland that you wouldn't be able to tell otherwise. The only other thing in those displays were what looked like black silhouettes shadowing the mannequins, and those basically all looked the same.—Lauren Frankfort
· Fifth Avenue Gap Offers a Close Look at Celebrities' Met Ball Gowns [Racked NY]
· T-Shirts, an Auction, and MIA: The Gap Goes All Out for the Met Ball [Racked NY]
· The Met's American Fashion History Exhibit: Made in Brooklyn [Racked NY]

The Metropolitan Museum of Art

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The Gap

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