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Top Button, a sample sale and fashion promoter company, has taken the concept one step further by launching sample sale tours. Featured in a Sunday New York Times article about unusual NYC tours, Top Button Tours offers shoppers guided shopping trips through the Garment District. Taking place every Thursday from 1pm to 5pm, the sample sale tour costs $75 for one person and $125 for two.
Shoppers will experience both public and private sales, and according to owner, Dianna Feldman, "I can make them have a sample sale when they’re not having a sample sale.” The excursion starts off with a tutorial about sample sales (we're wondering if they go through quick pointers like: wear leggings, don't cut the line, even if you're pregnant and have the elbows out) and ends with a drink at a "swanky cocktail lounge" and a gift bag. A check of the Top Button Tours site lists past sales at Barneys, Mara Hoffman, Lauren Merkin and Intermix. We're picturing a tour guide leading the way through madhouse public sales and pointing out interesting local color as if on safari ("to the right, a half-naked shopper creatively making her own fitting room area"). Stay tuned for future reports from the tour.
· Seen It All? These Tours Are For You [NYT]
· Top Button Tours [Official Site]