Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
No cold feet today as the first J. Crew bridal boutique opens its doors on Madison and 66th Street. To nip any bridezilla panic attacks in the bud, J. Crew bridal thoughtfully offers pretty much everything that is needed for the wedding day and beyond.
The two-level 4,000 square foot boutique boasts a French salon inspired décor and downstairs is home to the wedding gowns, flexibly priced for all budgets and tastes. Offerings range from $229 for a simple silk tricotine gown to $1,500 for a sequin embellished frock to $3,500 for a roaring 20's-inspired tulle gown with metallic sheen. As J. Crew Group President Tracy Gardner tells WWD, “We’re not fancy here. We’re still J. Crew, but it’s an elevated experience.” Along with the showroom, the floor also features private suites for brides-to-be to try on and assess gowns in an intimate setting.
The upstairs level is home to other items that a bride will need for the festivities surrounding the wedding, like rehearsal dinner, pre-cocktail events, honeymoon, etc. Look out the 769 Collection, a new line of cocktail and evening gowns and tuxedo jackets, plus the floor also features lingerie, cashmere sweaters, shoes and accessories. A smattering of the items and prices include $395 for satin peep toe booties, $450 for a pair of Stanley Hagler floral pearl earrings and $625 for a fancy J. Crew clutch bag. Of course, veils and headpieces, bridal day makeup and more can be found here.
At this point, J. Crew is not in a rush to expand bridal to further locations, preferring to focus its energies on the Madison Avenue boutique. We're excited for future brides to have this one-stop-shop destination for their wedding festivities. And not to worry, champagne will always be on hand for celebratory and/or nervous brides-to-be.
· J. Crew Gets Ready to Walk Down the Aisle on the Upper West Side [Racked]
· J. Crew Opens Bridal Store [WWD, subscription req'd]