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The British sometimes have the reputation of being reserved and understated, so perhaps that explains yesterday's completely under-the-radar grand opening of the Burberry Brit on Columbus Avenue. Hermione is now gone, replaced by a fancy doorman greeting guests. The slick boutique carries apparel for women, men and children, plus a smattering of accessories. There's lots of leather for fall, denim and, of course, the signature trenches (including a men's super soft grey suede raglan trench that we couldn't keep our hands off of). The décor is a nice mix of dark woods and sleek modern fixtures, like three video panels constantly looping Burberry images. Staffers are plentiful and helpful—there's even a bona fide Brit on hand. One staffer told us that the boutique opened yesterday without any fanfare, but they had fantastic foot traffic and sales regardless. Looks like next-door neighbor Uggs might have to share some line-waiting sidewalk space.
· Hermione Casts Her Spell on the Upper West Side [Racked]
· Burberry Brit Confirmed as Future Neighbor to Uggs [Racked]
· Burberry [Official Site]