clock menu more-arrow no yes

Filed under:

Burberry Brit Quietly Debuts on Columbus Avenue

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The British sometimes have the reputation of being reserved and understated, so perhaps that explains yesterday's completely under-the-radar grand opening of the Burberry Brit on Columbus Avenue. Hermione is now gone, replaced by a fancy doorman greeting guests. The slick boutique carries apparel for women, men and children, plus a smattering of accessories. There's lots of leather for fall, denim and, of course, the signature trenches (including a men's super soft grey suede raglan trench that we couldn't keep our hands off of). The décor is a nice mix of dark woods and sleek modern fixtures, like three video panels constantly looping Burberry images. Staffers are plentiful and helpful—there's even a bona fide Brit on hand. One staffer told us that the boutique opened yesterday without any fanfare, but they had fantastic foot traffic and sales regardless. Looks like next-door neighbor Uggs might have to share some line-waiting sidewalk space.
· Hermione Casts Her Spell on the Upper West Side [Racked]
· Burberry Brit Confirmed as Future Neighbor to Uggs [Racked]
· Burberry [Official Site]

Burberry Brit

160 Columbus Avenue, New York, NY