AllSaints Spitalfields continued its US invasion with the Soho flagship opening last Friday, joining Topshop, Uniqlo and others on the Broadway fast-fashion corridor. We stopped by over the weekend to view the mysterious interior of the 13,600 square foot two-level space with our own eyes and we were duly impressed. If Topshop is the in-your-face pop star, then AllSaints is its brooding, indie rocker cousin.
The completed décor and the offerings within have that signature British irreverent and seemingly haphazard, yet thoughtfully assembled aesthetic. The cavernous store is full of imported vintage-y fixtures, ram's skulls and countless antique Singer sewing machines displayed amongst a minimalist, near non-color palette of greys, blacks and whites. Upstairs is home to womenswear (plus ridiculously adorable miniaturized versions of the adult clothing for children) and the basement level contains menswear.
Not so fast though—be forewarned, this manufactured indie-rock star wardrobe does not come at Uniqlo prices. For womenswear on the main level, the popular items seemed to be various sleeveless, slouchy dresses with shamelessly voluminous skirts, like the black silk Zeeda dress with a front zipper, drawstring skirt and zippered side pockets for a cool $280. A more conservative white wrap tie dress with a bubble skirt is $210. We flipped through linen short shorts for $70, jeans in various styles from $135 to $160, cut-off shorts for $90, a super soft long sleeve tissue tee for $100 and a totally rock 'n roll two-tone knit waistcoat with gold grommets for $140. Shoppers could not help but stop in the children's section to gush over the tiny slouchy sweaters and little kiddie work boots. But at $200, a soft black hooded lambskin jacket was a bit steep.
Downstairs on the men's floor, we first took a look at the denim section and loved how the $135 unwashed selvedge jeans are individually packed in cloth bags. Nice touch! We then made our way through the floor and checked out soft tissue-y striped tuxedo shirts for $120, ultra-soft suede "washed black" (a.k.a. grey) motorcycle vests for $225, plaid shirts for $150 for the summer weight and oddly a cheaper $120 for a thicker weight, grey peg leg dressy trousers for $150, summery chambray button downs for $95 and vintage feel t-shirts with various graphics (lots of skulls) for $60.
Both levels also house a designated shoe section and individual fitting areas. We liked the iPad stations throughout the store where shoppers can browse the catalogs and prices. On Saturday afternoon, the store was busy, but not insanely crowded, with a pretty even mix of locals and tourists. People were definitely browsing, but the cash register lines were short. Perhaps the higher price tags were a bit of an obstacle for some, as we overheard a shopper look at a vintage patterned wrap dress and exclaim "it's one hundred and seventy bucks. That's pushing it, even for me". On that note, we'll be anxiously waiting for the first AllSaints sale.
· AllSaints Plans to Cover the US With Deconstructed Fast Fashion [Racked]
· AllSaints Is About to Bless Soho With Its Presence [Racked]