Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Happy AllSaints Opening Day! Sadly, WWD's article about the kickoff doesn't have pictures from inside the store (which only furthers our suspicion that it's some kind of steampunk Victoriana wonderland in there.) It does, however, give us all sorts of information about the brand, which is attempting a U.S. invasion on all fronts.
At 13,600 square feet and two stories, the Soho outpost is the biggest AllSaints in the US, but it's only one skirmish in what sounds like an all-out battle for American shopping dollars. Starting last November, AllSaints opened stores in LA, Miami and Boston. It has more locations planned for Santa Monica and Florida this summer, and will open in San Francisco, Chicago, and Las Vegas before 2010 is through. And that's just the beginning: The company has over 70 freestanding stores in the world right now, but it's planning to open another 30-40 in the US over the next few years.
· AllSaints Opens NYC Flagship [WWD, subscription req'd]
· AllSaints Is About to Bless Soho with Its Presence [Racked NY]
· All Saints to Bring Trendy British Clothing, Ram's Skulls to Soho [Racked NY]