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Now that Barneys Co-op is coming to Atlantic Avenue, other pricey brands are looking at South Brooklyn with new eyes. Of course, Urban Outfitters paved the way for Manhattan-style chains when it opened on Atlantic in 2008, and Brooklyn has been rife with American Apparels for years, but this new wave of interest comes from stores that serve an older, more financially established customer base—in other words, not just hipsters. According to the New York Times, companies currently looking for space in the borough include Anthropologie (kind of a no-brainer), North Face (also logical—the children of brownstone Brooklyn need fleece!) and, for some reason, Swarovski Crystal.
Apple, however, remains immune to the charms of Cobble Hill and environs. Borough president Marty Markowitz sadly tells the Times that the video he made last month to entice Steve Jobs didn't get the job done. "I must not have won any acting awards," he said, "since I've yet to get any response."
· CONFIRMED: Barneys Co-op Is Coming to Cobble Hill [Racked NY]
· High-End Retailers Are Scouting Sites in Brooklyn [NYT]
· Now Open: Urban Outfitters Says Hello to Brooklyn [Racked NY]