Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Looks like Swiss luxury watchmaker Breitling has the right timing. The New York Post reports that the Swiss company just signed a deal to open its first U.S. outpost on E. 57th Street between Madison and Fifth. The three-floor 8,000 square foot space was formerly the flagship of cell phone maker Nokia. In December, Nokia announced the closure of the location after four years (not a shocker since Nokia never seemed to understand the cell phone design tastes of U.S. consumers, and since the brand also shuttered flagships in Chicago, Sao Paulo and London). Sources say that Breitling has been on a two-year quest for the coveted shopping location, even beating out LVMH for the spot. So far there have not been any official confirmations of the deal or opening date from the parties involved. If the news proves true, luxury brands like Tiffany, Burberry and Chanel will have a new neighbor.
· Breitling Lands on 57th Street [NYP]