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Storecasting

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South Brooklynites know the Area empire as part of an ever-morphing chain of stores that includes Area Yoga and Area Spa and seems to take up every other storefront on Smith Street. Now, though, My Upper West reports that Area Kids is opening on Amsterdam between 81st and 82nd. Like its Brooklyn sisters, the store will carry educational and eco-friendly toys, meaning soon-to-be neighbor Giggle better watch its back. [My Upper West; Westside Independent]