clock menu more-arrow no yes mobile

Filed under:

Kazakhstan Beats Soho

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

British jeweler Stephen Webster wants to bring his signature creepy-crawly style to New York, but first he needs to find a location. "Our office is in SoHo at West Broadway and Mercer, but the jewelry shops are really rubbish," he told WWD. "You do need people to expect to buy jewelry that's not cheap. In London, Harrods is the best store for jewelry. Is it the coolest? No, that's Selfridges, but we closed our business at Selfridges because it didn't do that well." Sorry, Soho, looks like you lose this round. The weirdest part of this story? One of Webster's most successful boutiques is in Kazakhstan, which is apparently more friendly to high-end jewelry retail than West Broadway. [WWD, subscription req'd]