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This is Store Sidekicks, an occasional feature where we profile the fuzzy wuzzy creatures that inhabit shops across the city. If you'd like to nominate your favorite store animal, drop us a line at email@example.com.
Meet Nino. He's a big friendly mutt who hangs out at Dijital Fix, an electronics-and-more shop inside the Bedford Avenue mini-mall in Williamsburg. While Mikey's Hook-Up covers the neighborhood's basic tech needs, Dijital Fix is all about the fun stuff: Cameras, stereo equipment, brightly colored high-quality headphones, Nooka watches, lamps that light up when you hover your hand over them—toys for adults, in other words.
Romping around among all these gadgets, Nino is a bit of a bull in a china shop. When we stopped by to photograph him, he was all over the store, schmoozing with customers (apparently he's known up and down Bedford), making mad dashes to his water dish, and then sprinting back to make sure he wasn't missing anything. (Naturally, as social-media–savvy design-store dog, he has his own Facebook page.)
Dijital Fix has been growing steadily since it opened in 2006, and in a few weeks Nino's world is going to expand even more. The owners are opening a second location at
90 9 Clinton Street, on the corner of Houston, sometime in late May or early June.
· All Store Sidekicks coverage [Racked NY]
· Dijital Fix [Official Site]
· Nino [Facebook]