clock menu more-arrow no yes mobile

Filed under:

At Opening Ceremony: Jason Schwartzman, Discounts, Chaos

New, 10 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The first thing we saw upon entering the Opening Ceremony sale today was floppy-haired actor Jason Schwartzman. "Bet he didn't have to wait in line," said the woman behind us, and we're inclined to agree, especially since we probably would have noticed him during the hour and a half we waited to get in. People like to say hipsters are lazy, but this crowd was single-minded—definitely as committed to getting 60% to 90% off indie brands as the fashionistas uptown were to getting marked-down Louboutins.

The sale takes place on the second and third floor of the building next to Opening Ceremony. Menswear, the bag check, and the line to pay all occupy the second floor; womenswear and shoes for both sexes are upstairs on the third. By the time we hit the womenswear, some of the most coveted labels—Vena Cava, Rachel Comey, Jeremy Scott—seemed completely cleaned out, but there was still plenty of Alexandre Herchcovitch, Betsey Johnson Archives, and Opening Ceremony's own brand.

We also saw racks of Kate Moss for Topshop from several seasons ago (like, possibly before NYC had a Topshop of its own) and Erin Wasson x RCVA. Prices seemed to fall into two camps: Under $50 for things like Sophomore tank tops, and over $100 for cute dresses, jackets, and creatively-cut pants. Our favorite find was a Suno dress—actually two, one XS and one L, and both quite discounted at $125.

Prices were similar in menswear. We didn't linger long because it was filled with half-naked men and we felt pervy taking pictures, but we found more Opening Ceremony house-brand merchandise along with lots of graphic t-shirts and labels like Pendleton. In both the men's and women's sections, friendly staffers flitted around putting clothing back on hangers and clearing away half-empty racks. This had the odd effect of making the layout of the sale change every few minutes. It also meant that racks weren't arranged according to label or size, so tracking things down takes time.

The sense of total randomness continued in the smallish shoe section, where a stack of Opening Ceremony boxes, most of them marked with prices in the $40-$60 range, stood against a wall. What was in the boxes? Anyone's guess—we found completely different styles in each one we opened. Ultimately, that's a pretty good metaphor for the sale in general: It's full of surprises and the prices aren't bad, but you're going to have to look under a lot of figurative lids until you find exactly what you want.
· Dealfeed: Opening Ceremony [Racked NY]
· Hipsterdom Camps Out on Howard for Opening Ceremony Sale [Racked NY]
· *SAMPLE SALE* All converge at Opening Ceremony [Mizhattan]

Opening Ceremony

35 Howard Street, New York, NY 10013 (212) 219-2688 Visit Website


478 Broadway, New York, NY 10013 Visit Website

Rachel Comey

95 Crosby St, New York, NY 10012 212-334-0455 Visit Website

Opening Ceremony Sale

33 Howard Street, New York, NY