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Last night we braved the miserable wet and dark of Soho's streets for sunshine and summer cocktails with famed interior and product designer Jonathan Adler. Adler was hosting a celebration launching his first foray into fashion design: A collaborative capsule collection of 7 For All Mankind denim and sportswear. Held at the denim brand's West Broadway flagship, the space was alive with signature Adler color and pattern, including a vast, hanging collection of specially made paper lanterns in some of Adler's quirky signature prints.
Adler, wearing some of his new creations, was joined by husband/Barneys creative director/Racked obsession Simon Doonan, who sported a tuxedo jacket and floral shirt by Liberty. The duo spent the evening greeting a stream of well-wishing friends, industry people, and various media. Among the throng—and it was packed—we spotted Kelly Bensimon, Penn Badgley (who was wearing a very-winter tartan cardigan from the Gap in a sea of Summer of Adler brights and florals), and the unbelievably friendly Tristan Wilds.
Inside, invited guests enjoyed a variety of tall, beachy vodka and tequila cocktails flavored variously with cucumber and jalapeno as well as miniaturized picnic goodies like burgers and lobster rolls . Life-sized posters of models donning the new line had their faces cut out, allowing party people to shoot portraits of themselves on beaches—wearing 7 For All Mankind and finally having a model's body. In the back, by a DJ spinning Beyoncé and N*E*R*D, a "What's Your Manifesto?" wall invited folks to tag bits like "Racked wuz here." The cute continued in Adler-designed gift totes lined in the same stripes lining the waistband of his jeans. They were filled with, amongst other things, Jonathan Adler salt and pepper shakers and a Crumbs giftcard (yes, there were a lot of mini cupcakes).
And the clothes? They're great. Totally summery and easy and casual and as much 7 as they are Adler. Naturally, there are several great pairs of jeans—including a cropped pair for women in a fantastic bamboo print that screams Adler (under $200). For tops, look for geometric-print blouses and stripey shirting in a symphony of cobalt and periwinkle blues ($158), and primary pique polos—some with contrast collars ($89). All these were very appropriately accessorized with odd Adler bits from his mainline: Books, journals, pens, and candles.
· Four Questions For Jonathan Adler On His Brandnew Collaboration With 7 For All Mankind In Stores Today [Racked]