Who.A.U., a South Korea fast fashion retailer selling clothing, accessories and the aspirational California lifestyle, will open on 34th Street this Friday. The 4,500 square foot store is the company's first foray into Manhattan and the third U.S. location (there are already two mall outposts in Paramus and Stamford). Who.A.U. namechecks Hollister as a competitor and offers comparable prices: Basic polos for $25, jeans for $49.50, dresses around $69.50 and jackets around $179.
Who.A.U. is also is also clearly crushing on the California lifestyle. The standard store décor features the standard Southern Californian icons like palm trees and surfboards. In a more obscure homage, Who.A.U. welcomes shoppers with their own version of the beefcake Hollister greeter: Two shirtless stuffed bears sporting swim trunks. It's not totally random, the grizzly bear is featured on the California state flag. Be prepared for more bear greeters throughout the city, as President and CEO Daniel Pang tells WWD that the company is eyeballing Soho, Union Square and of course, Fifth Avenue, for additional Manhattan locations.
· Who.A.U. Opens on 34th Street [WWD, subscription req'd]