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Brooklyn Preppies Get a Store of their Own; The National's Pop-Up

Image via <a href="http://www.brownstoner.com/brownstoner/archives/2010/05/preppiest_store.php">Brownstoner</a>
Image via Brownstoner

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BROOKLYN HEIGHTS—Hyper-preppy Upper East Side boutique J.McLaughlin just opened another outpost on Hicks Street after deciding that the neighborhood was a) gorgeous and b) suffering from a lack of good yachting gear. This makes such perfect sense that we're not sure why everyone else isn't doing it. Forget the West Village: Gant, Freemans, Coach Men's, there's a lot of Brooklyn Heights to go around. [Brownstoner]

NOHO—Starting tomorrow, everyone's favorite band the National will be taking over an empty storefront next to Other Music to promote its new album "High Violet." The pop-up will host five nights of art shows, film screenings, and live music—but not necessarily any performances by the band itself, since it'll be in Europe for the first few days. Other Music, of course, hopes to pick up some of the spillover from the tiny space. Says the Wall Street Journal, "For the organizers, creating that kind of old-fashioned happening (and word-of-mouth buzz) is the point. Accordingly, they're keeping the details vague, other than to disclose that about 20 acts are involved." So the National is throwing a party, not showing up, and not telling anyone any of the details? These guys really know how to push hipsters' buttons. [WSJ]

J.McLaughlin

218 Hicks Street, Brooklyn, NY