Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The incoming Crocs store in Soho, which has been under construction for nigh on these last two years, consists of an 192-year-old building in the front and a glass extension in the back, like some sort of architectural mullet. But, if we can stretch the metaphor nearly to the breaking point, this is one of those super-mullets where the part in back is long and lustrous and shiny. Check out the view of the glass section from across the street. That's a big space, people! And it's going to be filled entirely with little plastic shoes! When we stopped by today, a workman was painting, and the store looked like it was coming along nicely. It seems like this beast might finally be done sometime this summer.
· Crocs Gives Historic Soho Building a Shot of Botox [Racked NY]
· Crocs Hasn't Given Up On Soho [Racked NY]