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J. Crew has collaborated with cult Japanese selvedge denim maker, Warehouse, on a line of premium denim inspired by the J. Crew Tribeca Men's Shop at the Liquor Store. The Lot 484 jean by Warehouse for J. Crew is named for the Liquor Store address (484 Broadway, get it?) and will retail for $300, both online and at the eponymous store location. These jeans are made completely out of Memphis grown cotton, which is then flown to Tokyo for a special weave and dye job. The jeans are pretty much "untreated", so as J. Crew Head of Men's Design Frank Muytjens says, “you have to do the work yourself. You have to wear it, but they fade really beautifully and quickly.” Interesting concept. Also interesting is that the store will offer unique alterations services done with a "Union Special 43200 stitch machine", which sounds very serious, as the machine was created specifically for altering denim. The alterations will take at least a few days, but we bet your neighborhood dry cleaner doesn't have one of those gadgets.
· J. Crew to Introduce Warehouse Collaboration [WWD subscription req'd]