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Vena Cava, known for hand-drawn, vaguely Art Deco patterns, is launching a basics line for fall. The collection, called Viva Vena, will include tops and dresses in organic cotton and jersey. Designers from Nanette Lepore to Alexander Wang have developed diffusion lines in recent years, but the Vena Cava designers plan to make their offering stand out by focusing on prints—a natural progression, since they already sell several dresses with printed t-shirt tops (see above, for example). Viva Vena will appear in stores like Saks Fifth Avenue, Bergdorf Goodman, Barneys New York, Shopbop and Lagarconne come July, and every piece will cost under $200.
· Jersey City [WWD]