clock menu more-arrow no yes

Filed under:

Teen Fashion Bloggers: Strangely Powerful

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Online custom shoe company Shoes of Prey paid a teenage blogger to write about them and run a design contest pointing readers to their site. The outcome: "Within a week the company’s total site traffic more than tripled to 700,000 visits, and their sales have since doubled since the video ran on March 15." [WSJ via Racked National]