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This week, Jon Caramanica looks at Smith Street shop Epaulet, which has recently been establishing itself as a menswear destination in brownstone Brooklyn. He likes the store's neat-as-a-pin aesthetic, writing, "From jackets to shirts to pants, almost every item here is crisp, built of sharp fabrics and clean lines, an aesthetic best exemplified by the house line, which is almost uniformly sharper than any of the outside brands the store carries." But he thinks it's almost too stylish for the laid-back, family-heavy neighborhood. (Weirdly, he ignores the womenswear completely, despite the shop's well-curated selection of shoes from brands like Melissa.) We were amused by his personification of the neighborhood's retail: "In a fight, Smith & Butler would wallop Epaulet, but be thoughtful enough to not bruise the face." Can we take this further? If Smith & Butler beat up Epaulet, then which one would go out with Bird, and which one would date Dear Fieldbinder? And would they let Steven Alan play in their band? [NYT]


231 Smith Street, Brooklyn, NY 11231 718-522-3800 Visit Website


220 Smith Street, Brooklyn, NY 11201 (718) 388-1655 Visit Website