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Summertime means concerts, so in a timely fashion (so to speak), H&M will be unveiling the Fashion Against AIDS collection, a line of music festival inspired clothing and accessories. The rocker aficionado (and clearly Kate Moss at Glastonbury) inspired women's line features 20 pieces, including floral hippie chic dresses, a fringed tunic that screams a fast-fashion Stevie Nicks, sequins and cut off denim shorts. For men, the 12-piece line includes a leather biker jacket, skinny blazers (of course), graphic tees and distressed denim. Even more fun, the 20 or so accessory items include funky animal print ponchos (finally!), a leopard print tent and a paisley sleeping bag, which almost make us want to go camping. Almost.
The ad campaign appropriately features rock heiresses Lizzie Jagger and Lou Doillon cavorting in a festival setting with male model/lead singer of Brit band Snish, Josh Beech. Also, part of the proceeds from the line will benefit H&M's Fashion Against AIDS effort. The line launches on May 20th in the Divided department of 200 select stores around the world. Since All Points West is looking pretty doubtful this year, local groupie fashionistas may have to make a trip elsewhere to rock this new line.
· H&M Line Gets Festive [WWD, subscription only]
· H&M [Official Site]