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Pedestrian Safe Shopping on 34th St.

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Retailers are reacting favorably to the Bloomberg administration plan to turn the shopping corridor of 34th Street between Fifth and Sixth Avenues into a pedestrian-only zone (save a two-way bus service on one side of the street). This decision follows the Times Square ped-only zone move and the attractive DOT finding that foot traffic in the area then jumped by 11 percent. Retail developers are salivating at the announcement, with Ronald A. Solarz, executive director of Eastern Consolidated already waxing lyrical about how shoppers in Times Square can now "have a cup of coffee and go shopping at Quiksilver” without any threat of oncoming vehicles or exhaust fumes. Not the first scenario we'd think of, but OK. Now just imagine the possibilities on 34th Street. [WWD, subscription req'd]