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In case you had any lingering doubts that Sex and the City II was going to be 1) a giant marketing clusterfuck and 2) totally divorced from the TV show that spawned it, Hewlett-Packard has signed on as a major promoter. Despite Carrie Bradshaw's long-lasting affection for her Apple laptop, characters in the movie will use HP computers, and Sarah Jessica Parker will appear in HP ads. HP will also sponsor sweepstakes, screenings, and store events.
This is all part of HP's ongoing campaign to win over fashionistas—you'll recall their collaboration with Vivienne Tam on notebooks a few Fashion Weeks ago. And as the New York Observer pointed out recently, Apple doesn't actually have a death grip on industry types, many of whom prefer Blackberries to iPhones. But if HP wants to appeal to people who are obsessed with design, shouldn't they be thinking more about design themselves? Roping in the Sex and the City ladies is mostly just going to help advertise HP products among teenage girls.
· What Next, the Official Salad Dressing of ‘Sex and the City 2’? [Media Decoder]
· First Impressions: Gadget Stars at Vivienne Tam [Racked NY]
· The Fashion Pack's iPhone Aversion [NYO]