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Ralph Lauren Rides Into Soho, Taking Over Replay Space

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In more Soho store opening news, Polo Ralph Lauren has signed a lease to open a flagship location at 109 Prince Street in Soho, the former home of a Replay store. WWD reports that the goal of this opening is to "raise Polo Ralph Lauren's downtown profile". This is interesting as the multiple members of the Ralph Lauren stable already have a presence all over downtown: There are Ralph Laurens on West Broadway and on Bleecker, two RRLs in Nolita and on Bleecker, and a Rugby on University Place.

The existing space sounds pretty amazing with a ground floor with 16-foot high ceilings and a lower level with skylights and an elevator. The Replay space held a café on the lower level, so it's possible that this flagship will do the same. The store is expected to open in the fall and the brand has not yet confirmed the exact line or division that will occupy this space. Given the recession, and with the Ralph Lauren label already present nearby, our guess is that the corner location will be the home of a more casual label.
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Polo Ralph Lauren

109 Prince Street, New York, NY