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Macy's Herald Square Contemplates a Facelift for Its 108th Birthday

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One of the vintage escalators at Macy's
One of the vintage escalators at Macy's

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She's a venerable old girl, so it's no surprise that the Macy's Flagship at Herald Square might be going under the knife soon. The brand had plans to upgrade the store before the recession hit, but put those on hold until their budget had bounced back. Now that it's looking a little less anemic, they're thinking of a major overhaul, reports WWD. In addition to redoing the 34th Street facade and entrances, they'll update the infrastructure and eventually the sales floors. Macy's competitors like Saks and Bloomingdale's have unveiled makeovers recently, so WWD thinks this might be a way to catch up. Also, as they point out, it might also help keep the store from spontaneously bursting into flame, something it did twice this winter.
· Macy's Eyes Herald Square Makeover [WWD, subscription req'd]
· Breaking: Macy's Is On Fire Again [Racked NY]
· Escalator Fire At Macy's Forces Shoppers Into The Cold [Racked NY]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website

Macy's

151 West 34th Street, New York, NY