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Desigual Brings Happy to 34th St.

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Over the weekend, Barcelona-based fashion chain Desigual opened its second New York outpost on 34th Street. Shoppers will recognize the Spanish chain for its bright colors, crazy patterns and über-positive catchphrases. The first New York Desigual opened a year ago in Soho in the former Kira Plastinina space. Now the chain spreads its maniacally upbeat attitude ("Happy Ideas All the Time!") to the locals and tourists battling their way through Herald Square. [Fashion Herald, previously]