Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Eater reports that signs for famed West Coast chain In-N-Out Burger are popping up all over the city today, including at the corner of 14th and Broadway in Union Square, where people in In-N-Out uniforms are handing out fliers in front of the former Virgin Megastore. If this seems suspicious, it's because Nordstrom Rack is slotted to take over that space in about a month—and also because it's the first day of April. Yup, turns out it's a cruel, cruel April Fool's joke. But at least the future of our heavily discounted department store goods is secure, right?
· Prankster Tortures New York with Elaborate In-N-Out Hoax [Eater]
· Nordstrom Rack's Shiny New Signage Announces May Debut [RackedNY]