the Thread"> clock menu more-arrow no yes

Filed under:

Target Quietly Launches Jean Paul Gaultier Collection

New, 3 comments
Image via <a href="http://www.nbcnewyork.com/blogs/the-thread/THREAD-Shoppers-Turn-Out-for-Jean-Paul-Gaultier-for-Targets-Weekend-Launch-86752117.html">the Thread</a>
Image via the Thread

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Target debuted its Jean Paul Gaultier collection yesterday to limited fanfare. The Thread caught "nearly a dozen" shoppers waiting for the doors to open at the Atlantic Terminal Target—not an embarrassing number, given that it was before 8am on a Sunday, but not exactly awe-inspiring either. The striped trench, at $59.95, seemed to be a big hit, selling out in Brooklyn and online before noon.

Other bloggers gave the collection mixed reviews. Writes California's Fashion Trend Guide, "I know it's an esteemed designer like Jean Paul Gaultier, but cheap, slippery polyester tops (like the blue cut-out shoulder top or the necklace tank tops) have no room in my closet." The Recessionista, on the other hand, liked the cut-out top and pronounced the collection the best she'd seen in a long time. She was particularly psyched about the sizing, noting that the clothes are friendlier to adult women than Rodarte's teenager-sized collab.

We suspect most shoppers are holding out for Target's Liberty collab, which launches next week. But maybe the collection just isn't that great? If you feel strongly either way, drop us an email or let us know what you think in the comments.
· Shoppers Turn Out for Jean Paul Gaultier for Target's Launch [The Thread]
· My Non-Review of Jean Paul Gaultier for Target [Fashion Trend Guide]
· The Recessionista Reviews Jean-Paul Gaultier for Target [The Recessionista]

Atlantic Terminal Target

139 Flatbush Avenue, Brooklyn, NY