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CFDA Awards: Behind the Scenes Drama

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CFDA 2009 nominees via WWD

With the night of the CFDA Awards (a.k.a. the Oscars of the fashion industry) fast approaching, the schmoozing and lobbying is already underway. Today's WWD delves into the backstage politics and drama that takes place before the big night. Some agree that designers enlist their high placed friends to lobby for them—"campaigning has been the rule, not the exception, forever" says Vera Wang. Some are too cool like newbie nominees Prabal Gurung and Joseph Altuzarra. Altuzarra even goes so far to explain that he was "unaware campaigning can be part of the race".

It's hard to quantify how an actual win affects the bottom line, but everyone seems to agree that winning a CFDA award brings unbeatable awareness and prestige. Of course during any awards race, there is always some behind-the-scenes sniping. Otherwise it's no fun. The common complaint seems to be the constant repeat nominees each year, including prior winners Marc Jacobs and Alexander Wang. An anonymous industry executive whines to WWD, “It’s not as if Marc Jacobs needs the recognition. At this point, they could nominate him for a Lifetime Achievement Award. There is this little group of designers and they just switch around the names every year. It’s a bit like the cool group in high school, which is so self-congratulatory.” Sounds like someone is feeling a bit left out.
· Designers Lobby and Nudge for CFDA Awards [WWD subscription req'd]
· NY Represents in CFDA Noms [Racked]

Marc Jacobs Collection

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Alexander Wang

103 Grand Street, New York, NY 10013 212-977-9683 Visit Website