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Housing Works opened its tenth thrift shop this morning on Ninth Avenue between 49th and 50th Streets. Given the demographics of the neighborhood, they've decided to make the theme of this location menswear, although it could just as easily be theater—the proximity to Broadway gives the store a built-in audience of young actor types and a ton of opportunities for cross-promotion with local stages.
When you walk in to the new store, the first thing you see is a men's haberdashery stocked with suits and button-downs. We noted lots of Ralph Lauren and Thomas Pink, but there were some items from DKNY and Michael Kors sprinkled in. Head back past the small housing section to a raised area where you'll find womenswear, which, though not the store's focus, is hardly neglected.
As part of the opening festivities, the space is hosting one of Housing Works's annual Spring Previews, shopping events in which the organization sells designer merchandise it's been hoarding all year. Labels we spotted included Catherine Malandrino, Marc by Marc Jacobs, Mint, Diane von Furstenberg, and more Michael Kors, with dresses and tops all going for between about $65 and $100.
The preview, which also features a steady stream of free snacks, lasts through 8pm tonight. Non-members will have to pay $10 for entry, hence the bouncers in the photo above. After today, the store will settle into a more regular existence selling designer and non-designer goods at thrifty prices, but it plans to continue holding special events tied to the neighborhood, including shows on the platform of the women's section. (The first, in about a month, will star performers from quirky nearby theater Ars Nova.) And like all Housing Works spots, the proceeds will go to help homeless people living with AIDS.
· Housing Works Opens New Hell's Kitchen Shop with a VIP Gala Hosted by Derek Warburton [Housing Works]