Frenchification of Broome Begins with Jérôme Dreyfuss Debut

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This weekend, hip French bag-maker Jérôme Dreyfuss finally opened his much-anticipated boutique on the corner of Broome and Greene in Soho. The shop was inspired by the odd-couple pairing of midcentury Palm Springs and 19th century New York. Dreyfuss held on to many of the fixtures of the 100-year-old space, which used to be a furrier, but he also commissioned a modern wooden cabin to be placed in the center of the store and tossed in two couches by contemporary designer Ron Arad. Displayed on the walls of the cabin are the bags from Dreyfuss's collection, including some pieces designed exclusively for the New York store and some greatest hits from previous seasons.

Dreyfuss, of course, is the husband of designer Isabel Marant, whose own hotly awaited boutique launches in the space next door in April. That gives us less than a month to come up with a nickname for the power couple, a task at which we have utterly failed so far. Isarôme Marfuss? Jérabel Drarant? If you can do better, please, please let us know.
· RackedWire: Inside Jérôme Dreyfuss's New Store [Racked NY]
· Isabel Marant Announces Arrival with the Help of Mr. Hatman [Racked NY]
· Jérôme Dreyfuss [Official Site]