Relaunches

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Back in 1999, NY-based Paper Denim & Cloth was one of the pioneers of the expensive designer jeans craze, which proliferated into the $200+ jeans of today. With the premium denim market overcrowding and the founders and executives starting new ventures, the brand went quiet a few years ago. Good news for budget seeking denim aficionados, though: Paper Denim & Cloth is relaunching and repositioning itself for the Spring/Summer 2010 season as an affordable denim brand. The line features wallet-friendly $100 jeans and $58 skirts and cut-off shorts, exclusively available online at National Jean Company. [Denimology]