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Image via WWD
It's not just about the ladies in Macy's collab news. This week the department store debuted its first contemporary menswear collaboration, Threads & Heirs, in the Herald Square flagship. The moderately-priced line is aimed at a younger, hipper and more fashion-forward male shopper with prices running from $24 for a t-shirt to $99 for jackets. Judging from the accessible price points and a Macy's executive namechecking H&M and Zara in a quote with WWD, this signals Macy's joining the fast fashion game.
To give the line a shot of hipster street cred, about a third of the collection is designed by the Ruffian duo Brian Wolk and Claude Morais. The Ruffian collab pieces are described as more "edgy" and are distinguished with small details like different buttons featuring the Ruffian name and a separate logo. To describe the line to WWD, Brian Wolk says that the duo was inspired by 50's "Americana" and mixed that with what “the kids from Williamsburg [are] wearing on the L train.” After this week's debut in the Herald Square Macy's, the line will officially roll out next week to about 200 stores around the country, bringing L train sensibility to the masses.
· Macy's Launches Threads & Heirs Collection [WWD Subscription Req'd]
· Collabs: Ruffian Joins Forces With Macy's [Racked NY]