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Tribeca's Tween Invasion

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Hudson Street clothing-and-toy store Babylicious has changed its name to Torly Kid in an effort to attract 9-to-12-year-olds. Downtown Express sees the reinvention as evidence of bigger demographic change, calling it "a sign that Tribeca’s baby boom is starting to age." Of course, all those fourth and fifth graders are going to be surly, trendy teenagers in a couple years. If we were Urban Outfitters, we'd start scouting a location below Canal immediately. [Downtown Express]

Torly Kid

51 Hudson Street, New York, NY