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Target unexpectedly closed up its cleaned-out Liberty of London pop-up in Bryant Park this morning. Target was clearly expecting a strong response for their Liberty line—they don't set up pop-ups for every collaboration—but the demand must have taken them by surprise, since the store was meant to stay open through Saturday night.
We hear that everything was pretty much sold out. Sales exceeded all records from previous pop-ups, and more than 11,000 people stopped by over the shop's two short but glorious days of existence. The central location probably had something to do with the success; Target doesn't have any specific plans to use the site again, but it's not out of the question.
If you missed out, you can still get your hands on some floral prints this Sunday, when the collection arrives in stores. Or stalk the website: Everything should become available for sale at midnight on the 14th. Note that the bike is only available online, and that if you're ordering clothing, you should probably go one size down from what you normally wear.
· No Line, but Also No Menswear, at Target's Liberty Pop-Up [Racked NY]
· Liberty of London Might be Target's Best Collab Yet [Racked NY]
· Two Closer Looks at Target's Liberty of London Collection [Racked NY]