Crocs Gives Historic Soho Building a Shot of Botox

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When Crocs finally opens in Soho, it'll occupy a building that's 192 years old. The company has been carefully renovating the space since 2008, refinishing three of the outer walls and building out a glass-walled back room along the side. It's a delicate operation, given the age of the building, and now Lost City's wondering if Crocs has taken things too far:

It certainly is seeming better. But it's looking a bit antiseptic, a tad too scrubbed clean. Is it me, or does that brick wall look like it could be on the side of a brand new condo in Queens?

Back in January, Curbed reported that the building was having its south face rebricked, so we're guessing the wall in question really could be kin to new condos in the outer boroughs. The effect isn't terrible, just a little unnatural. It's like the Nicole Kidman of Federal-era architecture. But as Lost City points out, the shiny new bricks are nothing compared with the shiny new sign.

Image via Lost City

· Crocs Hasn't Given Up On Soho [Racked NY]
· Crocs Store Looking a Little Over-Scrubbed [Lost City]
· Historic Spring Street Corner Goes Crazy for Crocs [Curbed]

Crocs

143 Spring Street, New York, NY