Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
We feel like this Newark billboard, for T.I.'s label Akoo, is trying to tell us something—but what could it be? Actually, maybe it's in poor taste to joke about the ad, given the response it's getting in Jersey. Concerned locals feel like the marketing company behind the billboard is taking advantage of Newark's reputation for lawlessness. Mayor Cory Booker even issued a statement linking the ad to "kids wearing their pants too low," prompting Gothamist to point out that it's hard to tell whether the woman in question is removing the man's jeans or pulling them back up.
· Sexually suggestive jeans billboard in Newark sends wrong message [NJ.com]
· Sexy billboard in Newark draws criticism [ABC Local]
· Jersey Prudes Can't Handle Sexually Suggestive Billboard [Gothamist]